Meetings generally get a bad rap. Some see them as a pointless drain on valuable work time. For others, they’re a great reason to get a sneaky hour of Candy Crush in while looking as if you’re paying attention. It’s hard to find anyone who actually finds them valuable.
Advertising and marketing professionals need meetings. When meetings work, then they are valuable. Clear actions get set, pitches are won and the whole business moves forward.
Stop for a minute and look at your calendar. How many of your meetings are 60 minutes or more?
Are you one of countless Aussie workers forced to attend endless meetings that suck up your time? Or faced with an agenda which could have just been resolved via email? Poorly planned meetings are a cause of pain for attendees and a source of lost productivity for workplaces across Australia.
Think of the last meeting you ran or attended. Would you say it was purposeful, mindful or even useful? Did you leave feeling energised? Could you say it was a good use of your time? If you answered ‘yes’ to these questions, then you are among the lucky 10 per cent of those who say meetings make a positive difference to their work.
Enjoyed being featured in Spark magazine.