Media on The 25-Minute Meeting Book

Brand Newsroom Marketing Podcast

Brand Newsroom Podcast - 07 Nov 2018

A report by Harvard Business Review found that 70 per cent of meetings are unproductive and inefficient. Sound familiar? It certainly does to us.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs: 

  • Before inviting someone to a meeting, ask yourself “how are they going to give, and get, value out of this?” Either way, it should enhance the work
  • Make meetings shorter. Try to get everything said and done in 25 minutes
  • Be punctual, prepared and present. Respect your time and other people’s time
  • Be very specific about why the meeting is happening and what needs to be achieved.

Listen to the conversation here.

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A client, Sue, decided to set all of her future calendar appointments to 30 minutes irrespective of who was involved and what the topic of discussion was. She knew this would give her 25 minutes of productive... More
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