Media on The 25-Minute Meeting Book

Brand Newsroom Marketing Podcast, 07 November

Brand Newsroom Podcast

A report by Harvard Business Review found that 70 per cent of meetings are unproductive and inefficient. Sound familiar? It certainly does to us.

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

Here are some key take-outs: 

  • Before inviting someone to a meeting, ask yourself “how are they going to give, and get, value out of this?” Either way, it should enhance the work
  • Make meetings shorter. Try to get everything said and done in 25 minutes
  • Be punctual, prepared and present. Respect your time and other people’s time
  • Be very specific about why the meeting is happening and what needs to be achieved.

Listen to the conversation here.

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I was asked to facilitate a strategic planning session for a national organisation. When I saw the invitation list, which had 23 people on it, I questioned the leader. My questions were about who they... More
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